A new smartphone app called Litterati gamifies trash collection encouraging users to pickup that trash that you otherwise may walk past.  The idea is simple, small impacts made by large numbers of people can have major impacts.  If one person collects 5 pieces of trash, multiplied by thousands of people, translates to real impact.  Thus far one million pieces of trash have been collected by the 60,000 users.

This App Turns Cleaning The Planet Into A Mobile Game

Litterati is a new app for mobile devices that makes it easy for communities to document their collection of trash. It’s led to funding from supporters and the US government to expand the app, creating more collaboration and further data analysis of our pollution.